Each new content release in Beatstar was built around a central theme that set the tone and mood for the upcoming song list.

 

This was known as the Tour Pass and included player banners, emojis, splash screens, and key art used both in-game and for marketing materials. I enjoyed creating several of these, but the most significant one was Tour Pass 12: Country.

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Some assets were integrated into Unity for deployment alongside the content release, while others were distributed to different team members to create marketing materials and promote the new content.