Branding

Diente Roca

After joining a rock band in Cali, Colombia, I wanted to give the project a strong visual identity that reflected both its name and music. For two years, this indie rock project lacked a strong visual element to connect with fans, so I took on the challenge of bringing it to life.

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To represent the band's name (Stone Tooth in English), I designed an image featuring the Farallones, the mountain range that surrounds Cali. This natural landmark was the inspiration behind the band's name, as envisioned by its founder, Federico Londoño.

The jagged peaks of the Farallones resembled a mountain taking a bite out of the sky, perfectly capturing the essence of Stone Tooth - Diente Roca.

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Additionally I designed the merch that we sold to our fans during our live shows.

Responsibilities

Creative direction, brand desing, screen printing, bassist. Photgrapher and video editor. 

Tools

Adobe Creative Suite.