After the launch of Shadowgun Legends, our ASO strategy focused on optimizing the App Icon to maximize engagement, benchmarking against competitor apps. We conducted A/B tests to identify the most effective design that resonated with players.

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For the screenshot tests, we used key art designed to visually captivate players, experimenting with different titles and keywords to enhance discoverability.

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I created these assets using Unity for rendering and posing, followed by color correction and final touches in Adobe Creative Suite.