Home Portfolio Visit Reel Linkedin Back Beatstar Events Events in Beatstar are a way to celebrate special occasions and refresh the game’s content, keeping its energy and excitement alive. I designed key art for several of these events, which included special banners as rewards and collectible items for players. Responsibilities Ingame assets. 2d /3d visuals. Rendering and compositing. Unity integration. Tools Adobe Creative Suite, Blender, Unity. “Armando is a creative force of nature, a truly one of a kind multi-talented art dynamo! His energy and enthusiasm for innovation and drive to always improve both what we were creating and how we were creating them was never short of inspiring." Charmie Kim Game Lead at Space Ape Games

Home Portfolio Visit Reel Linkedin Back Beatstar Beatstar Originals The Beatstar team was made up of passionate music lovers, including two of the most talented DJs and composers in the company. To enhance the player experience, the team decided to introduce original content -new songs created by our DJs and Beatmappers- offered as exclusive rewards during in-game events. I had the opportunity to design the cover art options to give these tracks a distinct visual identity and help players connect with them. Responsibilities ingame assets. 2d /3d visuals. Rendering and compositing. Unity integration. Tools Adobe Creative Suite, Blender, Unity. “Armando is a creative force of nature, a truly one of a kind multi-talented art dynamo! His energy and enthusiasm for innovation and drive to always improve both what we were creating and how we were creating them was never short of inspiring." Charmie Kim Game Lead at Space Ape Games

Home Portfolio Visit Reel Linkedin Back CGI Perfume Her Drawing inspiration from the 2014 film Her , I designed this product around the idea of a scent that lingers (a fragrance that evokes memories of someone special, whether it’s your partner, wife, or girlfriend), even when she’s not there. With this concept in mind, the perfume's packaging needed to embody sensuality and femininity , mirroring the essence of the fragrance itself. To achieve this, I referenced a classic fashion pose often used to accentuate the elegance and curves of a woman. To further bring the idea to life, I created a promotional clip incorporating scenes from the film that inspired the project, reinforcing the theme of an aroma that lingers ... like the touch of Her. Responsibilities Creative direction. Conceptualizing, 3d Packaging, Product desing, Modeling and rendering, Video edition. Tools Adobe Creative Suite, 3ds Max, Vray. “Armando is a creative force of nature, a truly one of a kind multi-talented art dynamo! His energy and enthusiasm for innovation and drive to always improve both what we were creating and how we were creating them was never short of inspiring." Charmie Kim Game Lead at Space Ape Games

Home Portfolio Visit Reel Linkedin Back Madfinger Games SGWG Key Art I designed a series of key artworks for the pre-register campaign and PR strategy during the game's pre-launch phase. These visuals highlighted the game's stunning graphics, rendered and composed using the Unity engine and in-game assets. The key art prominently featured the main character and their customization options, showcasing the depth and visual quality of the game. Responsibilities Creative direction, Ingame and marketing assets. 2d /3d visuals. Rendering and compositing. Character possing. Tools Adobe Creative Suite, Unity. “Armando is a creative force of nature, a truly one of a kind multi-talented art dynamo! His energy and enthusiasm for innovation and drive to always improve both what we were creating and how we were creating them was never short of inspiring." Charmie Kim Game Lead at Space Ape Games

Home Portfolio Visit Reel Linkedin Back to Portfolio Space Ape Games Beatstar Beatstar is a mobile rhythm game where players tap and swipe to the beat of popular songs, mastering tracks to unlock new music. The game features an extensive playlist with hits from artists like Doja Cat, Avicii, and Lil Nas X, offering an immersive musical experience. I had the opportunity to be a Live Ops Designer , creating assets for the live events released weekly or monthly to our players, designing Key Arts to be used in game and in marketing, and integrating different assets in unity to be delivered to our players. As I took ownership of the role, I had the chance to direct a Content release trailer cooperating with wyder theme members. Beatsar Originals Country Genre Key Art Songs Key Art Events “Armando is a creative force of nature, a truly one of a kind multi-talented art dynamo! His energy and enthusiasm for innovation and drive to always improve both what we were creating and how we were creating them was never short of inspiring." Charmie Kim Game Lead at Space Ape Games

Home Portfolio Visit Reel Linkedin Back Editorial Dossier on Human Rights violations in Colombia In 2021, Colombia experienced one of the largest social mobilizations in recent decades. The government proposed reforms that threatened the economic stability of many citizens, and amid the ongoing impact of the COVID-19 crisis, the situation became unbearable. In response, people across cities and towns took to the streets to protest, exercising their right to oppose the government. However, these demonstrations were met with severe repression, leading to numerous human rights violations and breaches of international conventions. Closely following these events, civil activists and members of the Colombian diaspora in the UK united to create international pressure against the government's harsh response. Their goal was to raise awareness, halt the repression, and advocate for solutions that addressed the needs of Colombian families. As a designer, I contributed to this movement with the editorial edition of The Dossier —a comprehensive document summarizing the legal framework of the civil uprising. It detailed instances where police forces violated human rights and international conventions, supported by video evidence and expert analysis from historians, human rights defenders, and social movement leaders. This document played a crucial role in drawing the attention of the UK Parliament to the crisis in Colombia, highlighting the connections between the national strike, the implementation of the peace agreements, and their broader consequences. Responsibilities Editorial design, Brand design, Comunications manager. Tools Adobe Creative Suite. Video edition. “Armando is a creative force of nature, a truly one of a kind multi-talented art dynamo! His energy and enthusiasm for innovation and drive to always improve both what we were creating and how we were creating them was never short of inspiring." Charmie Kim Game Lead at Space Ape Games

Home Portfolio Visit Reel Linkedin Back Madfinger Games Gamescome 2018 Madfinger Games aimed to bring the thrilling gameplay of Shadowgun Legends to a wider audience, with esports serving as the perfect opportunity to do so. This led to the early development of Shadowgun Wargames, a fast-paced 4v4 multiplayer experience set in the Shadowgun universe. For the event, we focused on creating impactful visuals for the booth, where the game would be played in a competitive esports format. Four teams—the Sports Student Association , the ROG Female Team , and two teams of YouTubers —battled for the title of Wargames Champion . I had the pleasure of designing the stage visuals and custom merch to represent Madinfger Crew , ESA Team and one of the YouTubers team . Responsibilities Crative direction, Marketing assets. 2d /3d visuals. Rendering and compositing.Screen printing, Merch design Tools Adobe Creative Suite, Unity. Teams merch “Armando is a creative force of nature, a truly one of a kind multi-talented art dynamo! His energy and enthusiasm for innovation and drive to always improve both what we were creating and how we were creating them was never short of inspiring." Charmie Kim Game Lead at Space Ape Games

For about ten years, my dad had been writing his memoirs —a manuscript that chronicled his journey the realizing his dreams. pursuing an education and building a family. I decided to design a hardcover edition, complete with photography and illustrations, to honor his story the way it deserved. Home Portfolio Visit Reel Linkedin Back Editorial My Dad's book For about ten years, my dad had been writing his memoirs—a manuscript that chronicled his journey from a humble childhood on a farm to the realization of his dreams: pursuing an education and building a family. He had the digital manuscript ready and asked me to help him print it. In his mind, he imagined simply printing copies at home to share with relatives and friends. The first time I read his manuscript, I was overwhelmed with joy, even in its early draft. I knew it deserved more than just a basic printout—it deserved to be a real book. I decided to design a hardcover edition, complete with photography and illustrations, to honor his story the way it deserved. In 2024, while visiting my family in Colombia, I finally brought this vision to life. Holding the printed book in our hands was an emotional and unforgettable moment. When my dad saw it, he was in disbelief—his tears said more than words ever could. It was a real book, just like those written by his favorite authors. So far, we’ve printed 30 copies, each a unique edition signed by my father, now cherished by our friends and family. Responsibilities Editorial design. Tools Adobe Creative Suite. The book cover illustration The book cover illustration is based on a photograph I took years ago, capturing the essence of a juglar—a singer and storyteller from Colombia’s Caribbean coast. The image features the traditional Sombrero Vueltiao (a distinctive woven hat) and a mochila (a handcrafted bag), symbolizing the rich cultural heritage of the region. _____________________________ “Armando is a creative force of nature, a truly one of a kind multi-talented art dynamo! His energy and enthusiasm for innovation and drive to always improve both what we were creating and how we were creating them was never short of inspiring." Charmie Kim Game Lead at Space Ape Games

Hi there! This is my personal site. I'm sharing my experience as marketing artist, CGI and graphic designer. Come to know more about my experience. Armando Mendoza 1 About-me Portfolio-Projects Testimonials VIEW REEL About me Hi! I am Armando, a Colombian Designer with a deep passion for visual communication. Driven by curiosity and a desire to explore creative possibilities, I have evolved from an Industrial Design background to specialising in Graphic and Digital Design . My career has allowed me to work across diverse sectors and international markets, including retail projects for Colgate-Palmolive in Latin America , as well as for P&G and Canon in the MENA region . I’ve also contributed to impactful cultural and governmental projects, brand development, and video game promotion in the Czech Republic and the UK . Projects I've been part of Visit the full project, just tap to learn more! “Armando is a creative force of nature, a truly one of a kind multi-talented art dynamo! His energy and enthusiasm for innovation and drive to always improve both what we were creating and how we were creating them was never short of inspiring." Charmie Kim Game Lead at Space Ape Games

Home Portfolio Visit Reel Linkedin Back to Portfolio Madfinger games Unk - Dt2 - SGDZ Unkilled , Dead Trigger 2 , and Shadowgun DeadZone were among the previous titles developed by Madfinger Games . Unkilled and Dead Trigger 2 were first-person shooters set in zombie outbreak scenarios, featuring rich storylines and an extensive number of missions. Shadowgun DeadZone was a free-to-play third-person multiplayer shooter set in the Shadowgun universe. Our team supported these games by creating artwork to enhance ASO (App Store Optimization) efforts and refine in-game purchase strategies. Dead Trigger2 Unkilled Shadowgun Dead Zone “Armando is a creative force of nature, a truly one of a kind multi-talented art dynamo! His energy and enthusiasm for innovation and drive to always improve both what we were creating and how we were creating them was never short of inspiring." Charmie Kim Game Lead at Space Ape Games

Home Portfolio Visit Reel Linkedin Back Madfinger Games Shadowgun Dead Zone Shadowgun Dead Zone marked the beginning of the Shadowgun universe as a free-to-play, multiplayer third-person shooter. While Shadowgun Legends was in development, SGDZ remained in its live ops phase. Our team supported the game by enhancing its ASO (App Store Optimization) , experimenting with different app icons, and updating the screenshots with more dynamic and engaging visuals to attract new players. Responsibilities Appstore marketing assets. 2d /3d visuals. Rendering and compositing. Unity integration. Tools Adobe Creative Suite, Unity. “Armando is a creative force of nature, a truly one of a kind multi-talented art dynamo! His energy and enthusiasm for innovation and drive to always improve both what we were creating and how we were creating them was never short of inspiring." Charmie Kim Game Lead at Space Ape Games

Home Portfolio Visit Reel Linkedin Back Madfinger Games Character Renders I created a series of renders used across key art, ASO strategies, community assets, splash screens in the game, and fandom wikis. The game's character customization featured a vast collection of armor and weapons, introduced periodically to players through mission progression or event rewards. Additionally, the game showcased a diverse range of enemies with varying classes and abilities, requiring players to adapt their battle strategies to defeat them. The narrative designer developed bios for these enemies, and the renders played a key role in building the Shadowgun Universe , helping to visually bring the game's world to life. Responsibilities Ingame and marketing assets. 2d /3d visuals. Rendering and compositing. Character Posing. Tools Adobe Creative Suite, Unity. “Armando is a creative force of nature, a truly one of a kind multi-talented art dynamo! His energy and enthusiasm for innovation and drive to always improve both what we were creating and how we were creating them was never short of inspiring." Charmie Kim Game Lead at Space Ape Games